The Big Sky

Posted by Salvador Castío

And if I only could

I’d make a deal with God

And I’d get him to swap our places

Be running  up that road

Be running  up that hill

Over the last few months, the music of one of my artist-heroes, Kate Bush, has been in the zeitgeist. Her song, Running Up That Hill (A Deal With God), from her classic album, Hounds Of Love, has had a massive resurgence and been introduced to a whole new generation of fans thanks to the show Stranger Things. 

     Kate and her brilliant work have been a part of my life for nearly forty years. It seems fitting that one of the artists I admire most is in the public eye now. I first discovered Kate in 1985 when Running Up That Hill was released. Its immediate impact piqued my interest, leading me to purchase her next release, The Whole Story, her greatest hits compilation, which was nothing short of epiphanic. 

     Over the last few months, I have been somewhat absent from social media. That absence has been intentional. I have spent my time indulging in things that nourish me creatively, such as revisiting favorite albums, watching documentaries, and reading as much as possible. I have spent most of my time quietly working on pictures I have wanted to make for myself. I have zero interest in sharing what I have been doing on social media or with anyone. It’s up to me to share my efforts ― or not. The work I have been doing is solely for myself and no one else. The only goal that I have had during this time is to create work that matters to me. People notice when you do work whose only goal is to satisfy your artistic goals. Doing work solely to please myself is the only way possible for me. There’s no point in creating things that don’t matter to me or satisfy me. Ultimately, whatever I do has to fulfill me.  

     I have long admired and respected Kate Bush for this very reason. She’s done things her way from the beginning, and her work has been brilliant. If there’s one thing I’ve learned from Kate, it has always been to do things your way without compromise.

     Kate and her work have been a part of my personal soundtrack ever since my formative years in the 80s when I went from being a beginner with nothing but a burning desire to make art and loads of talent to an art student. First in Los Angeles at Otis-Parsons, then in San Francisco at The Academy Of Art College. My college years were a supernova of people, places, culture, and remarkable artistic growth. Throughout those life-changing years, Kate’s music continued to challenge and amaze me. The Whole Story introduced me to Celtic folk music, The Sensual World introduced me to Bulgarian singing, and The Red Shoes furthered my exposure to Celtic music while also exposing me to the Madagascan valiha. This incredible exposure happened alongside my artistic skill’s growth and refinement. 

     Eventually, all this led to where I find myself at this very moment. Last weekend, I decided to give my followers on Facebook and Instagram a sample of some of the work I’ve been doing over the past year, and the response was fantastic. Between likes, comments, and reshares, total engagements were just over 200. It was clear that people were responding so strongly because they could see the decades of sweat and effort that I’ve dedicated to my work. They saw something genuine, and they responded. I couldn’t ask for more.

     My picture of Kate for this week’s post is taken directly from my sketchbook. Her song, The Big Sky, from Hounds Of Love, is the inspiration. I have always loved the song’s meteorological-based lyrics ― cloudy, overcast days are magical and forever inspiring. Best of all is the song’s title; it best reflects my ambition.

I’m looking at the big sky.

Ink Stains and Paper Cuts

Posted by Salvador Castío

 

     The lines of my drawings have meaning. Every line I make has a story behind it. Those stories come from the past three decades of my life and my current and ongoing adventures. Those stories are a tapestry of people, things, places, and memories. One of these stories is from my first day at the Academy of Art College (now the Academy of Art University) in San Francisco in 1986.

     Like any new student, I felt excitement and trepidation as I stepped through the doors of 540 Powell Street. It was the start of an all-new adventure for me, and I was slowly adapting to a new school environment and the wonders of San Francisco. A year before, I had been in Los Angeles, attending Otis-Parsons. Sadly, my stay in LA was brief, barely a semester. After I left Los Angeles, I found myself at a crossroads. One day, I talked with my old pal Kevin, with whom I’d gone to high school. He was already in San Francisco attending the Academy, and when I told him about my experience in LA, he looked me in the eye and said, “Apply to the Academy. If Otis-Parsons accepted you, the Academy would take you, no problem.” I will be forever grateful to Kevin for his advice. The time I spent in San Francisco had an indelible impact on my work and my general outlook on life.

     Thirty-five years later, most of my memories of that first day at the Academy are a bit of a blur, but I will never forget what I witnessed after my first day of classes that September day. As I stepped out into the cool afternoon breeze, I encountered a chaotic scene of people, police cars, fire engines, and an ambulance. It looked like a scene from a movie, but it was all too real. I had no idea what was happening, but I knew it all centered around the Hyatt on Union Square (now The Grand Hyatt), located next to The Academy. I slowly descended the hill towards Sutter Street, trying to interpret the situation. I remember asking a random person, “What happened?”

     “Someone jumped from the top floor!” they answered.

     The Hyatt on Union Square is a 36-story hotel. I was stunned by what they said and even more impacted when I saw a lifeless body smashed into the roof of someone’s car parked o the street. It was one of the grimmest sights I’ve ever seen. Even now, I still vividly remember seeing that poor man’s body. Mental health issues are no fucking joke. I wouldn’t wish them on my worst enemy.

     Life in a city like San Francisco is a mix of wonder and horror. Its beauty and culture lie parallel to a world of desperation and sadness. This is true worldwide, wherever humanity gathers en masse to strive and create together. As an artist, all these experiences make their way into my work subtly.

     It’s these types of experiences that give an artist’s worldview and work depth and gravitas. When you study in a significant cosmopolitan area like San Francisco, your education happens just as much outside the classroom as it does inside the classroom. The time I spent in late-eighties San Francisco is a period that has marked me forever. Thankfully, most of my stories and memories are less grim than this one. Living in San Francisco during that era was a singular experience, and I have many more stories from that period of my life that I will share in future blog posts.

     Indeed, you can never go home again. Today’s overly gentrified San Francisco is a far cry from the San Francisco I knew. The vibes and flavors I experienced in those halcyon days are mostly gone. There are still patches strewn throughout the City, but it doesn’t come close to what I saw as an art student at the Academy of Art College. San Francisco’s golden age that people talk about and wish for is when my friends and I were running around the City, living our best college lives. San Francisco’s vast cultural landscape engulfed us, expanded our worldviews, and changed us forever. For that, I am forever grateful.

Photo used in this post:

This space is where it all happens. Day after day, this room, my petit atelier, is where my plans, projects, and future are pondered and put to paper. This space is vital to me. I snapped this shot last night after finishing my afternoon’s work. My setup hasn’t changed in decades. I have everything I need here – all my tools, supplies, and books. It’s home.

 

 

Onward, Ever Onward

Posted by Salvador Castío

 

     In the fall of 1971, when I was five years old, I had a peculiar experience that changed my life forever. Up until now, only a handful of people have heard this story. One afternoon, in my kindergarten class, I was standing in front of an easel, blissfully splattering tempera paint onto a large sheet of construction paper. Like all the other kids in my class, I focused on creating something from the large blobs of color I was applying to my paper’s surface. I was, as they say nowadays, in the zone. During those moments of complete concentration, I had a vision that I have never forgotten. The blobs of color on my sheet of paper transformed into a scene before my eyes. Suddenly my brush strokes of alizarin crimson and cobalt blue had become the inside of a large, ornate building. I recall standing in silence, taking everything in. The room I was standing in was vast, and large framed paintings adorned its walls. I remember scanning the room slowly from top to bottom and side to side. Suddenly, something caught my eye. In the distance, in one of the large frames, was the painting I had been creating in my classroom. I’m not claiming clairvoyance at the age of five, nor do I claim to have been able to articulate what was occurring at that moment. Still, intuitively, I understood the message behind what I was seeing. I stood there frozen in disbelief as I looked at my work on that enormous wall. There was no question that what I saw that day was my destiny. I have never once doubted what happened that day. I’m damn lucky, and I know it. Not everyone knows what they want to do for the rest of their life at age five.

       My first-grade teacher, whose name I’ve sadly forgotten, confirmed what I already knew when she pulled my mom aside during a parents’ night at school to tell her that her son had real talent that she should nurture and encourage. My mom didn’t miss a beat and began her lifelong support of helping me achieve my goals, including going to art school and becoming a professional. 

     I can’t begin to tell you how much art has helped me over the past five decades and how, in many ways, it has saved me as well. In elementary school, I was your classic nerd kid. Black, thick-rimmed glasses, funky haircut, and insecure as fuck. To make things even worse, I had a noticeable strabismus and struggled with math. All those things made me a prime target for all the tiny assholes in my class. There were days when I felt like I was in hell. The insults, put-downs, and vicious cracks at my expense went on for years. 

     Thankfully, art was always there to help console me; it has never failed me. During those difficult years, I realized that I could do something unique that others couldn’t do. That gave me inner strength. I may have felt great insecurity because of my awkward appearance and weak math skills, but my talent was iron-clad and untouchable. I wasn’t the best at drawing in school – some kids drew better than me, but that didn’t matter. Nothing was going to stop me from developing and refining my talent. That realization, more than any other, sealed my fate. It was the one area where I had total control.

     I come from humble beginnings: I lived in the projects on Section 8 housing in my youth. There, I began to read comics and became exposed to art. Comic books opened up another world for me. Along with their fantastic tales of heroic do-gooders and sinister villains, they also exposed me to the brilliant draftsmanship of Neil Adams and the genius-level imagination of Jack Kirby. Because of that, all I ever wanted to do was draw, draw, draw. You have lots of time to fill when you’re an only child, and nothing does that better than drawing. I may have lived in the projects, but comics lit the flame that continues to burn brightly to this very day. Art not only allowed me to survive those challenging years but also to grow as a person.

     My mom knew no boundaries when it came to supporting my talent. Because of her never-ending efforts, I am the artist I am today. Despite money being tight, she made things happen for me. When I was thirteen, I got my first drawing table. A year later, I had my first formal art classes. My tutor was a local artist named John Sierra. John had a large studio in an industrial area of Fresno where he worked on mural designs. I still remember the large rolls of paper stretched out over the studio’s floors. His work was excellent, and I benefitted greatly from his expertise. He taught me the fundamentals of drawing: basic shapes, shading, and perspective. Those things were eye-opening for me. I continued my education at fifteen via a two-year correspondence course through Art Instruction Schools. Without telling my parents, I replied to the “Draw me'” ad from TV Guide. The next thing you know, there was a rep from the school in our living room, signing me up for a two-year stint. That course expanded my knowledge by teaching me basic color theory, multi-point perspective, and composition. That course aided in my development throughout high school. In 1985, Otis Art Institute of Parsons School of Design accepted me into their illustration program. I was only there for a semester, but my time there left its mark – it instilled a level of excellence that has never left me. Parsons School of Design ranks as one of the world’s best art and design colleges, and I remain fiercely proud of my time there. My art school odyssey continued throughout the late eighties and early nineties in San Francisco. My educational journey finally came to a close in 1992 when I finished my studies at the Academy of Art College, where I majored in illustration. 

     In my formative years, my artist heroes set the bar for me. They also reinforced the belief that I’d had since childhood that I could be great at what I do if I worked hard and long enough. More than any other, that belief has helped me weather all the uncertainties and personal changes that I’ve experienced over the past three decades. To make art, you have to believe in yourself and what you do. To do great work, you have to be willing to play the long game. That requires an unusual amount of patience. There are no shortcuts – either you put in the time at the drawing board or don’t.

     I’ve come a long way since my vision of my future at five and my discovery of art through comic books in the early 1970s; my taste in art and my skill have expanded significantly since then. I have never been ashamed of where I come from and will always be proud of that. However, that does not mean I wanted to stay there either. When you come from a modest background, it pushes you to achieve your goals or kills them. Over the past thirty-five years, I have been through many changes and ups and downs. All through it, I have continued to draw and strive. Onward, ever onward.  

Drawing used in this post

In 1868, Burne-Jones was in the throes of a turbulent affair with Maria Zambaco, his Anglo-Greek muse, and model. During that period, Burne-Jones produced an extraordinary series of pencil drawings of Maria. I based my drawing for this post on one of these drawings. I don’t pretend that my drawing captures the subtlety inherent in EBJ’s brilliant drawing – pencil, pen, and pen and ink are two completely different mediums, each with their unique properties. I wouldn’t consider this a finished piece by any means; it’s a study. Maria Zambaco remains a bit of an enigma to this day. New details about her life have emerged over the past decade, but a lot remains unknown about her. Burne-Jones ended his affair with Maria in 1869. Over the next decade, he became the most celebrated Pre-Raphaelite painter of the late nineteenth century. Maria eventually moved to Paris and continued her artistic career working with people like Aguste Rodin. She died there in 1914.

 

 

 

Up A Tree

Posted by Salvador Castío

 

     One of the challenges of writing a fortnightly blog is accepting that real life can and will step in and throw a wrench into the best laid out plans. I wrote and edited the blog post that you should be reading right now a week ago and had gotten pretty far into the drawing that will be accompanying it as well. As you know, I work in pen and ink, and if you’re somewhat familiar with that medium, you know that making corrections can be time-consuming. To my utter horror, yesterday evening, I realized that the drawing that I’ve been working on was off and had to stop and correct the error. Correcting mistakes in pen and ink involves applying a copious amount of white designers gouache to the affected area. The gouache then needs to be allowed to dry before any redrawing can start to happen. Precious time gets eaten up between things such as covering the error, redrawing, and reinking. 

      Those things were the least of my worries as real life had bigger plans for little ol’ me. Over the weekend, our landlord informed us that people would be coming to trim the trees around the house. In all honesty, I didn’t even give it a second thought. Why should I? I was too busy putting together this week’s blog post, so why should I care? Here’s why: on Monday morning, the quiet bliss of my petit atelier was hijacked by the raucous cacophony of chainsaws and men bickering back and forth in Spanish. Being a fluent Spanish speaker, I couldn’t help being a Gladys Kravitz. I heard the old guy in the bunch tell one of the younger workers, “Oye, ¿sabes qué? No sabes nada y es mejor que te calles la boca.” Oh man, it was getting tense up there, and it wasn’t even noon yet. The old guy didn’t take crap from anyone, and he wasn’t scared to speak his mind either. That dear reader is what’s known in Spanish as hablar sin pelos en la lengua. The unnerving buzz of chainsaws, the clanking of ladders, and the bickering in Spanish went on for three days. 

     All this made it impossible to concentrate and get my drawing done in time. After three days, the buzz of those chainsaws had me up a tree. Making art and chainsaws don’t mix well unless you’re making sculptures from tree trunks. Anyhow, instead of leaving you wondering why this week’s blog post got delayed, I thought I’d serve you a tasty little tapa and fill you in on the events of the past three days. Fear not – this week’s post will be appearing over the next few days, along with a spectacular new drawing.

About the drawing used in this post

The drawing used in this post was done two years ago and meant to be finished and published in a blog post, but for some reason, it got lost in the shuffle of daily creative life. I based my drawing on a painting by Burne-Jones, my artist-hero and guiding light. I want to finish this and publish it in an upcoming blog post. Now that fall has arrived and winter is around the corner, I can settle in and start catching up on the mountain of projects that have piled up over the years. 

 

 

The Fine Art of Hypocrisy

Posted by Salvador Castío

     The terms “Starving artist and “Famous after death” have never sat well with me. They’ve always struck me as being simplistic and condescending. People who toss around these dimwitted epithets do so with an air of derision and a sense of warped frivolity. It’s all a big joke to them. They don’t care. First, they insult you, and then they proceed to ask, “By the way, can I talk to you about designing a free logo? Helen Miren famously said that she would advise her younger self to use the words “Fuck off” more often. At fifty-five, I have learned that lesson. Being blunt and to the point is also a fine art – you have to know when to land your punch. Don’t get me wrong, some people genuinely love, understand, and value what people like myself do. Unfortunately, they are few and far between. Regrettably, they’re not who I encounter most often. Usually, it’s people from the other faction that I run into, the people who dub everyone an artist and attempt to get cheap work out of them. 

     In all my years of making art, there’s one thing that has become more than clear to me: it’s not skill or talent that most people value. It’s the price tag that’s attached to your work. The bigger, the better. A little fame doesn’t hurt either. The mighty dollar and notoriety are a potent narcotic cocktail and aphrodisiac to most people. One drink, and suddenly you’re the toast of the town; people want to be around you, have you at their parties, and take you to dinner. Some people think that crack or meth is a big problem; trust me, crack and meth have nothing on money, greed, and power. It’s why terms like “Supporter of the arts” are dubious at best. I know people I would consider actual supporters of the arts – they’re a precious handful. They buy art, and they pay full price. It’s a glorious thing. Most would-be supporters of the arts are nothing more than hypocrites who can’t differentiate between Michelangelo and Charles Schultz and who insist on giving their money to people like Denzel Washington. They haven’t figured out that Denzel Washington doesn’t need their money.

     Thanks to social media, we’ve reached a point where anyone can hawk their wares to whoever is willing to buy them. There are advantages and disadvantages to that: on the one hand. It allows any hardworking artist to get his work seen by the public, and that’s fabulous. On the other hand, it won’t be long before drunken monkeys make art and proclaim, “I got prints.” Platforms such as Instagram have become virtual flea markets for art. Every Tom, Dick, or Harry with even the slightest inclination towards making art is there, prints in hand. Do you laugh, or do you cry? I don’t know. This phenomenon is rooted in the lack of art education in our schools, amongst other things. If you do not understand the amount of work an artist puts into refining a skill, how can you value them? Artbooks and museum visits are nice, but that’s just the surface of it, not the guts. If you happen to know someone who makes art professionally, talk to them and ask them about what’s it like to make art. I guarantee that what you hear is going to be different from what you think. 

     With the advent of social media and smartphones, people’s perceptions of art have changed a lot. Frankly, it’s not just in the visual arts where you see this change. You see it all over the place. In a nutshell, in regards to visual art, it boils down to this: if you can fling paint at a canvas, then you are an artist. It doesn’t matter whether you have a skill or not, just as long as you can soak that canvass with blobs of paint. You may be wondering why something like this would interest me. It’s simple: it’s because “Anyone can be an artist” sends the wrong message to people about what artists do. To be clear, when I say artists, I am referring to professionals -not hobbyists or people who do it as a side hustle. I’m talking about the people who make art day in and day out for a living. Let me be clear about this, I will always stand up for the people who have spent their lives busting their asses to elaborate skill and refine it to a high level. Refining skill requires a certain level of commitment. It’s a level of commitment that most people aren’t willing to make.

      Making art isn’t a free ride. Artists spend copious amounts of time learning their craft because it’s important to them. It’s not a hobby – it’s their livelihood. Attempting to devalue or minimize that in any way will never sit well with me. If you think anybody can be an artist, I cordially invite you to pick up a pencil and take a whack at elaborating actual real skill. Instead of pushing the notion that everyone can be an artist, we should present the idea that being an artist requires as much work as anything else and that hard dedicated effort pays off. Trivializing what artists do is insulting and helps nothing. 

     Some people ask, “Why is your work so expensive?” It’s not – not by a long shot. If your idea of expensive art is twenty-dollar paintings seen at the flea market, then I’m the motherfucking Louvre. The price that I place on my original work isn’t something I’ve arrived at willy-nilly. Besides the cost of my materials, my education, knowledge, years of experience, and skill level all determine the price of my work. Is it expensive, perhaps? Is it fair? It absolutely is. I’m often gobsmacked by how little the general public understands such things. When you buy work from me, you’re getting art created with skills perfected over decades. Beyond that, you’re getting something that is unique, and that has singular value.

      The surface of my work is alive with human involvement and thought. The image I’ve brought forth results from a long series of decisions – I have thought about every detail. I do this over and over until I am satisfied with my composition. All my choices are evident on the surface of the original you buy from me. In the digital age, you don’t have that tactile dimension. Instead, you have things like the newly minted NFTs that people use to validate ownership of digital files. I skeptically watch at a distance as people pay exorbitant amounts of money for the right to be declared the official owner of a digital file. A digital file is not an original piece of work. You cannot touch its surface and feel the paint or ink with your fingertips. In my era, you had copyright – artists still have copyright. It’s something that happens automatically upon completion of a work of visual art. If someone wants to own the copyright in addition to owning my original, they will pay for a complete buyout upon purchase. Desiring this can often triple the price of a piece of work; hey, if you want my copyright and the bragging rights of being the owner of my original, then you’re going to have to pay steeply for it.

     As you can see, all kinds of things are happening when it comes to making art. More than ever, artists must know who they are and what type of work they want to do. They should have a reason for making art beyond making money, creating a product, or creating content. Along with a strong sense of self, they should also have a robust set of skills that they have mastered. If you can go to art school, go. If the school is in a major city, you’ll also get an education outside the classroom. Experiencing culture firsthand is one of the best things that you can do. Growing as a person is just as essential as growing as an artist. Learning from the best in your field of study will advance your skills by leaps and bounds. There’s nothing like in-person technique demonstrations. 

     I know, I know, art school isn’t affordable for everyone. I get it; it’s expensive – more now than ever. There are other alternatives: community colleges seem to offer a much higher level of education in the visual arts than in the past. You can save money by starting there and then transferring. You can also choose to be an autodidact. This route is much trickier as it requires double the drive you usually need to become a professional. If you’re hell-bent on succeeding, you can do it, but those who triumph by taking this route are the exception, not the rule. Lastly, there are online courses and YouTube. Choosing this would be my last choice unless you’re already a professional with experience. If you’re a novice who’s just beginning, I would be aware. You can teach certain basics via video, but that’s limited. You cannot learn to draw the human figure on a computer – you have to be there; otherwise, it doesn’t work. Lastly, teaching art via video has become a cottage industry where any Joe Blow can proclaim to be an artist. If you’re not careful, these slick, wheeler dealers will reel you in and take your money. If the person teaching me isn’t solid in basic skills like drawing and painting, why would I want them to teach me? If you’re a hobbyist, these types of things could be beneficial, but if you’re serious-minded and wish to become a professional, I urge you to sign up at your local community college. The worst thing you can be as an artist is ignorant. Master the basics, learn about the history of your particular discipline, and understand where you come from and what you’re doing. Above all, realize that making art professionally is no free ride. You either put the work in, or you don’t. Finally, stay away from people that believe that everyone can be an artist. They’ll never truly value your work.

 

Illustrations used in this blog post.

Renee. 2010. approx 9’X12″. Pencil, pen, ink, and gouache on paper.

  1. I love drawing portraits that reveal something about the subject of the drawing – a small personal detail that adds a deeper level to the artwork. My friend Renee has unique features that I felt would make a wonderful drawing. She graciously agreed to pose for a series of pictures that I snapped while visiting family in Southern California. As always, I take numerous shots so that I can cherry-pick the best ones. It’s not too hard to find good shots when you have someone with wonderful features like Renee. As I snapped my photos and we chatted, she told me that she was of Indonesian descent. I was automatically intrigued and wanted to find a way to convey that fact in my drawing.  Anyway, I started with a preliminary done in red pencil. At the time, I thought that using a color underneath my inkwork might give it a little more depth, but for some reason, I didn’t follow through with my idea. I honestly don’t remember why, but maybe I’ll go back and give it a shot.
  2. The most important thing to me at the beginning of any drawing is getting a solid pencil preliminary done. I cannot emphasize enough how important it is to do this as you begin your drawing. Everything has to be worked out at this stage: proportions, facial features, likeness, details such as hair, etcetera. If these things are not worked out here, you risk making time-wasting mistakes later on. At this stage, I was still trying to figure out how to incorporate my friend’s Indonesian heritage into my design.
  3. Here you have the finished article. As you can see, I incorporated a repeating Indonesian pattern in the background. It was this detail that brought everything together for me. I’m well pleased with my drawing; without it, it would be just another nice pen and ink drawing that says nothing. Interestingly, my desire to give my portraits personal depth has not ceased since I did this drawing; instead, it has increased. I find myself more interested than ever in doing drawings that reveal personal stories.

 

 

 

 

 

 

 

 

 

 

 

 

Death, Art, and The Universe

Posted by Salvador Castío

     My father-in-law is nearing the end of his life, and his passing in the coming days will tear our family asunder. The heartbreak is palpable in the thick, hot desert air that blows around us. Saying goodbye is never easy, and there’s never a perfect time to do it. It’s something that no one likes to do but that we all have to accept. All we can do is try our best to navigate the heartache.

    My father-in-law passed away five days ago, on July 3, 202. The past week has been brutal, to say the least – especially for my wife. It was barely a year ago that we lost my mother-in-law, and now my father-in-law is gone as well. It feels so unfair. You’re supposed to have time to finish grieving before having to say goodbye again. My heart aches for my wife, and I wish I could make things different for her, but I can’t. I lost my mom years ago, but I’m not entirely free from the hurt of her loss. It’s always there, lurking in the background, waiting for situations like the one I’m currently going through to assail me. Dealing with death is fucking hard – there’s no other way to say it. Each of us finds a way to deal with it as best we can – that’s all we can do.

     Today, I find myself standing on Ocean Beach in San Francisco. I haven’t been here in thirty years, and it feels good to be back. My wife has gone to walk down the shore by herself – I don’t mind. She needs some alone time to think about her dad. I, too, need some alone time to ruminate over things that have been stealing my sleep at night lately. As my feet sink into the soft, wet sand, I look to the horizon and feel myself gazing into infinity and connecting with God and the universe. As I stand transfixed, a plethora of thoughts come rushing to mind as the cool ocean breeze blows across my face and the sun bounces off my Ray-Bans. It’s impossible not to recall my art school days of the late eighties when I would come to Ocean Beach to drink and waste time with my college friends. Those halcyon days were a magical time that will always hold a special place in my heart. They were some of the best times of my life, but they were not my best days – those have yet to come. More than anything, it’s the promise of those days yet to come that looms large in my mind as I stand gazing into infinity. The talent that was so obvious at the time got honed over the past three decades, and through good times and bad times, I fulfilled that promise. Now, it’s time to move on to the next phase. That next phase is what’s occupying my thoughts on this wind-swept San Francisco day. 

      The next phase in my journey will be about creating things that say something about me and that matter to me. Storytelling will be important to my work once again after many years of being almost non-existent.  I will add my love of music, books, documentaries, food, and traveling to the pot to thicken and enrich the stories I tell so that I can leave you with a satisfying feeling of satiety. If I’m going to give you an honest portrayal of what I do, I need to write honestly about that. After thirty-five years of making art, you better bet that I have an opinion about things. I believe that an artist’s work speaks for itself. If you have indeed acquired real skill, then your work will show that without the need for any hyperbole or explanation. We live in a world where people confuse social media likes for knowledge. For most people, the difference between a hobbyist and a professional continues to be a conundrum.

     For those who may be offended by my directness, you should be aware – my opinion isn’t always the popular opinion, but it will always be the honest opinion.   

Illustrations used in this post.

  1. Gitana Morisca. A sketchbook spread from 2020 with ideas and notes for a series of decorative panneaux based on flamenco. I was inspired to celebrate my love for flamenco after watching a documentary on the genius flamenco dancer Sara Barras. The passion and elegance in flamenco dancing are undeniable, and this powerful combination is something that has to exist on paper. These sketchbook pages are the beginning of an idea; the coming months shall see these rough ideas worked out and refined. 
  2. Revenge. When I was in art school in the late 80s, I majored in illustration and was ingrained with all manner of illustrative formulas and ways of doing things. Because illustrators work for magazines, they must complete their work quickly, so their original art size must be manageable. This practice has stuck with me for decades, and I want to break free of it, so I have decided to produce a series of much larger drawings than my usual size. I have a long list of ideas that I’ve kept intending to execute in a larger format – it seems as though that time has come. The content of these larger works will be a lot different than what I usually do; not only will these ideas be larger, they’ll also be a lot more personal in content; I look forward to the challenge that I’ve given myself.
  3. Dr. Nina Ansary. Dr. Ansary is an Iranian-American historian and author best known for her work on women’s equity in Iran. Dr. Ansary’s research has notably countered conventional assumptions of the progress of women in Iran while continuing to advocate for complete emancipation. In recent years I had started to feel that my blog posts had begun to look and sound cliched and that they did not offer any insight into who I am as an artist to my readers. My worldview and interests were not very visible in what I was writing, which needed to change. The world is full of interesting people such as Dr. Ansary and Sara Barras; they are precisely the type of people that I wish to fill the pages of my sketchbook with and who I want to write and draw about in my blog posts as I move forward. 

      

Why So Expensive?

Posted by Salvador Castío

       In all my years of making art, there’s one question that never ceases to come up: “Why is your work so expensive?”

     I set the price of my work based on the amount of time it takes me to complete it. Of equal importance is the quality of the materials I use in its creation and, most importantly, the years of education and the hard work I have invested in honing my skill to a highly refined level. The amount of effort that goes into creating a piece of work from start to finish is something that most people misunderstand. Let me explain to you how that works.

     When I graduated from art school, two things were at the top of my list: selling my work and having my work seen. Unfortunately, this desire left me open to every cheapskate imaginable. These tacaños all possess one quality: they never want to pay full price – EVER. They always have a reason as to why they can’t do it, “My car needs a brake job, and I can barely afford it, but I seriously want to buy your drawing. Can you lower the price?” “My daughter’s birthday is coming up – I can make the first payment now, and I’ll pay you off when I get my next paycheck?” Whatever. When you’re fresh out of college, these occurrences are a given – you will encounter these shameless lowballers and grifters. They’re unavoidable – sort of like roaches. 

      And if they didn’t want a discount, they wanted free work! Whether it’s a logo or a portrait of their mother, sooner or later, someone’s going to hit you up to work for free. The general public’s reasoning for their brazen expectation for free work is always the same: “It’ll be good exposure.” These fine folks are all, as my mom used to say in Spanish, “Como el azadón,” which roughly translates in English to, “Like the hoe.” A hoe pulls things in one direction, just like a grifter pulls everything toward himself. They take advantage of you when you’re young, optimistic, and fresh out of school. In the beginning, you do your best to overlook this nonsense because you want to sell your work, but after a while, it gets to be a bit much, and your patience starts to wear thin. No one who has worked for years to hone their craft likes getting hit up to do free work. FYI,  such actions and expectations will automatically put you at the top of any self-respecting artist’s shitlist lickety-split. 

     Even now, people continue to ask me about my pricing. After a while, it starts to really gall me. I often wonder if the people who ask me this question ask doctors, lawyers, or plumbers the same thing. Doctors, lawyers, and plumbers charge for their work based on things like education and experience, and no one ever bats an eye about it, but when it comes to art, it’s a whole different thing. Why are people always so skeptical when it comes to the price of artwork? They always seem suspicious of price and never seem to understand why a piece of work is “so expensive.” It doesn’t matter how well-crafted something is – they’re still going to be suspicious. All too often, people want to haggle about the price of the artwork in question and talk about getting a better deal. These fine folks are not subtle in their approach – they’re brash as hell, and they don’t give a damn. I’ve had people tell me they’ve seen art similar to mine at the fucking flea market. Sometimes I feel like a used car salesman trying to sell a Jaguar to someone who wants to pay as if they were buying a Gremlin. It gets old. My patience for cheapskates, bargain seekers, and lowballers is gone. I’ve done my share of charity handouts over the years. Never again.

     The general public’s bewilderment with price isn’t anything new, and it’s likely not going away anytime soon. Being well aware of this, I’ve decided that this would be a good time to point out the fine details of why a piece of work is “so expensive.” The piece that I’ll be using as an example is a pen and ink study of Carmen Aguado, Duchess of Montmorency, after the portrait by German painter Franz Winterhalter that I’ve produced in preparation for a more extensive drawing of Madame Aguado. My study is a 9″x12″ pen and ink drawing on paper. Not only do I plan to use this study to complete a larger, finished drawing, I will also be selling this gorgeous piece individually. My portrait of the Duchess of Montmorency is small and straightforward in approach, but don’t let that fool you into thinking that those things, or the fact that I completed it in my studio journal, will lessen my asking price of $1200.00. Here’s why.

     Firstly, a project like this takes longer than you think. This piece took me, from start to finish, close to twenty-five hours to complete. Twelve hundred dollars may seem like an exorbitant amount of money for a drawing, but if you do the math, you’ll realize that my time comes out to a paltry forty-eight dollars an hour. At that price, I’m practically giving away this fabulous piece of work. Great drawings result from accumulated knowledge and great skill; as with every new project, this study started with a solid preliminary pencil drawing. This sketch is the foundation of everything that will come afterward. At this stage, I need to work out certain things in a very exacting way. A small error in something like proportions at this stage can become a huge problem later. Spending extra time at this stage pays off later. My time is valuable, and I cannot afford to waste it by making foolish mistakes. Once I’ve worked up my initial drawing to where I’m happy with it, I make a tracing of it and continue refining it on tracing paper. When I complete this, I will transfer my drawing back into my studio journal and work out any last-minute details before moving on to the best part: drawing in ink. I would never consider moving on to this final stage if I felt unsatisfied with my preliminary drawing. Every i has to be dotted, and every t has to be crossed before I begin drawing in ink.

     For me, drawing in ink is the most enjoyable part of doing this type of drawing. Once I get to this stage, I’ve already done all the hard work and figured out things like proportions, values, likeness, et cetera in my preliminary drawing. Now it’s time to bring my pencil drawing to life; I do all my ink drawing with a Rapidograph technical pen. Rapidograph pens are refillable pens infamous for their non-flexible points; this unavoidable fact forces me to ink my pencil lines twice or thrice to get variety in my linework. In years past, I used to use a crow quill pen to do my ink work, but using a traditional dip pen requires waiting for the ink that flows from the nib onto the paper to dry, which takes up time. There is none of that when you use a technical pen; it’s why I lean so heavily on Rapidographs for my work. 

      In addition to the cost of my labor, I always insist on using the highest quality professional-grade materials available. The longevity of my work is important to me. It makes no sense to invest so much effort into something if it’s not going to last. The paper I use for finished ink work is 3-ply Bristol board, which is entirely archival and of one hundred percent rag content, unlike cheaper papers made of wood pulp. The drawing inks I use, Koh-I-Noor Universal and Pelikan Schwarz, are waterproof and archival. My finished drawing of the Duchess is on a 10″x 14″ sheet of Strathmore series 500 Bristol board. My portrait of the duchess is drawn in pen and ink using a technical drawing pen, and it has small touches of Winsor Newton Designer’s white gouache, an opaque watercolor that I’ve used to make corrections. I usually do studies for in-progress work in my studio journal and then transfer the finished idea to my sheet of Bristol board. My studio journal is invaluable to me; I use it to work out ideas for upcoming projects. Its pages are filled with thumbnails, sketches, smaller studies, and technique roughs that will all assist me in realizing finished projects. My final portrait of the duchess benefits from this tried and true technique that I have perfected over the last three decades. 

     

     Finally, the most crucial component of my pricing is quality. Nothing speaks more loudly or clearly than finely crafted work. Beautiful art is the result of hard work, knowledge, and experience. When you buy a piece of work from me, you’re not only paying me for my time and materials – you are also paying for all the years that have come before that allow me to make what I do. It’s not something that happened overnight or something that’s come about by hippy-dippy magic. The price I put on my work isn’t about ego – it’s about thirty-five years of education, knowledge, and experience. Decades of effort do not carry a cheap price. If I ask you for twelve hundred dollars for a piece of work, it’s because I believe it to be worth that much. My work is excellent because I have refined my talent and skill to an exceptional level through years of hard work. There is no hyperbole in this – I have slowly elaborated and refined my talent and skill over decades in anonymity. My work tells the whole story at a glance; none of what I do would be possible without the struggle that came before. 

     Creating art isn’t just about technique and materials – it’s about much more. It’s about the life experiences that an artist has lived through that give their work depth and help communicate the pathos and gravitas of their story. These things factor heavily into the price of original art. A close look at the surface of any professional’s work will show you all the experiences the artist has lived through to create their work. It’s all there – every mark and trace of pentimento is part of the artist’s story. I hope these details have given you a greater understanding of pricing. I have the utmost faith that you, my dear readers, will consider my words the next time you ask an artist, “Why is your work so expensive?”

Live The Life

Posted by Salvador Castío

Marco Pierre White. 2020. Pen, ink, and gouache in sketchbook.

Everyday, somewhere in the world, there’s someone who will spend another day of their life toiling away in anonymity, hell-bent on becoming the best at what they do. They’re driven to make art by a creative urge that they were born with and have nurtured since childhood. Making art is all these people know to do; there is no plan B for them, no 401K, no trust fund; it’s either make art or die. Despite the lack of any type of a safety net they continue undaunted down their chosen path. They’re not  seeking approval or applause from anyone. A little money might be nice but, by and large, it’s excellence that drives them. The path they’re on is one that they’ve followed not for weeks or months, but probably for years and most likely for decades. For them, it all started with a dream, a belief, and a vision. From early on they knew they had the potential to be great and they were willing to chase that down and make it a reality no matter what. If any of this sounds familiar to you, then we are kindred spirits.

Being an artist in this century, or any century for that matter, is something that is grossly misunderstood by the majority of people who don’t make art and have half-baked ideas about what art is. That’s not a popular opinion, but it’s true. Although I could continue ranting and raving endlessly on that particular topic, I’m not going to because it’s not the reason that I’m writing this, despite the fact that it does play into what I’m going to talk about.

This post is about something completely different: it’s about what some people refer to as living the life. In my youth, I started to rehearse to living the life and everything that would come along with it. From the age of five I knew that I wanted to be an artist who would live from work that would be recognized on a global level. That goal has always been crystal clear to me. I knew that I had it in me to be great and I also knew that I had the persistence and dedication to make that happen. Legendary British chef Marco Pierre White said the following while talking about how it felt to achieve 3 stars and 5 red knives and forks, the ultimate ranking in the prestigious Michelin Guide to restaurants, “Things don’t happen overnight. You have to make the personal and emotional investment.” He’s absolutely right – you either give 100% of yourself or you will never achieve your goals. In a previous post, I spoke about playing the long game and how most people will never play it because the idea of spending years or decades perfecting a skill seems psychotic to them. There’s no instant gratification in it. It’s not an on demand thing. You can’t buy it. It’s something that takes years, often decades of tireless effort to achieve. There’s no two ways about it. Oh, and if you’re expecting any sort of adulation from the general public you can toss that idea right out the window. It’s not going to happen. People only care about success after it happens to you not while you’re working towards it. As soon as it happens, everybody wants to be your best friend, hang around you, and invite you places. Let’s face it, people are effing pathetic.  

Doing this will never be easy. You have to stay strong and you have to be resilient, otherwise you can easily get thrown off your chosen path by all manner of foolishness. There’s nothing wrong with wanting to be great at what you do, but you should understand that most people are not going to understand that. There’s going to be lots of hurdles along the way and people are going to have a never ending list of why what you’re doing is a bad idea. In addition to that, you will encounter the strange phenomenon of people wanting to keep you down at a certain level and not wanting to see you rise despite allegedly liking you. The sad truth is that some people just don’t like watching others succeed. Do not doubt for a single minute that humans can be absolutely petty.

There’s always going to be someone trying to trip you up and throw you off, but the one thing that you have to remember is that you’re the person who decides who you are and what you are capable of. Being great begins with an inner belief and a vision. You can see the finish-line despite the fact that it’s decades away and through sheer will, determination, and bloody-mindedness you reach it. The majority of the people you know will never see that finish line. You are chasing something that is invisible to them. If you’re going to be great then you have to be that. Frank Lloyd Wright had some sage words when it came to this, “Early in life I had to choose between honest arrogance and hypocritical humility. I chose the former and have seen no reason to change.” Quiet tenacity has worked well for me. No matter what has happened to me in my life, good or bad, I have continued on. If your belief is made up of a hard-wired self confidence, education, experience, and the fact that you’ve rabidly earned every bit of skill that you possess inch by inch then damn it, don’t hide that. Proclaim yourself to be the best at what you do and rejoice in the fact that you have had the resilience to continue for years and decades while refining your skill to a high degree. There’s always going to be those that hate the fact that you’ve been able to do this but, hey, that’s their problem not yours. Comics artist and educator Jessica Abel had some kick-ass advice when speaking on this topic, “Be a poser. Be pretentious. Be ambitious. Be the thing you want to be.” If you’re going to live the life then live it to the maximum unconcerned about what anyone thinks or says and equally unconcerned with wanting attention.

As hackneyed as the saying life is short has become, it still holds true. I believe that in the end it all comes down to priorities. Those things that are deeply important to you will be at the very top of your priorities list without any excuses whatsoever. If the thing that you love to do has helped form the foundation upon which your life is built and helped shape you as a person, then that thing will automatically have the highest priority in your life. It’s something that has deep personal meaning to you; it matters to you profoundly, and you loathe having it trivialized. 

Making art is all that and more to me. I’ve invested my whole life into what I do and I’ve worked hard to earn all the skill I’ve acquired. When I was a young boy I knew that I had the potential to be great. As time went on I understood that it would take time and unrelenting effort to achieve that – if I never gave up, that is. There was a time, not that long ago, where that could have happened. I could have thrown in the towel, called it a day, and stuck to my cubicle job in hopes of reaching 65 so I could start having fun. Fortunately, something like that could never happen to someone like me. I was born to be what I am. The sensibility and aptitude required to make art were clearly present in me at a very early age. I knew that art was my calling ever since I was a young boy and I have never ever doubted that.

At the age of 54 I’m pretty damn clear about who I am and what I’m about. There’s no pretension in that statement, only a rabid self confidence. My patience has become non-existent for those that fail to understand me. I’ve spent far too much time putting up with people’s bullshit over the years. Doubters, skinflints, and  second-rate mediocre hacks no longer have a place in my creative sphere. I am what I am through and through and I’m not going to pretend to be anything else than what I know myself to be. If you’ve had a similar experience and relate to these words, then celebrate all that you’ve achieved, be who you know yourself to be, and above all, live the life. 

P.S.

  1. Always strive to the highest standard because the easiest thing to do in art is to be mediocre.
  2. Be hard on yourself, push yourself. No one is going to push you harder than yourself because no cares about your work more than you do.
  3. If you want to grow look and study the work of people that are better than you. In real life do the same, surround yourself with people that are better than you who will make you strive to be your best.
  4. Stay away from people who have stupid half baked ideas about art Those type of people think that art is a free ride. Stay away from them or they’ll drag you down to their mediocre level.
  5. Surround yourself with people who value what you do and who don’t expect things like discounts and free art. People who expect those things have no respect for your work; they’re cheapskates who are trying to get something for nothing. Tell them to fuck right off.
  6. It’s best to be by yourself and strive to be the best then to be amongst a group of people who settle for mediocrity. 
  7. Always remember that the cream always rises to the top. 
  8. Read about the lives of artists that you admire and for a better understanding of their motives and for guidance. An artist who doesn’t read is one dimensional and boring. 
  9. Forget fame and fortune and concentrate on love of craft and creating great work. Love of craft cannot be bought. If you lose it your work will suffer.
  10. Always be honest with yourself; never attempt to be something you’re not. Not everyone is cut out to be an artist – that’s not a popular opinion these days but who cares, it’s true. Making art takes years of hard work and dedication. It’s not something you buy, it’s something you earn. If you’re really cut out for it you’ll know and if you’re not you’ll know that too. it’s better to be honest than to be delusional.